The Dementia By Day Team

When I started Dementia By Day in 2014, it was simply a blog about working in a dementia care community.

When I expanded to consulting in late 2016, Dementia By Day was just a one-woman operation, and it stayed a one-woman operation for another three years! 

As I’ve grown this business, however, I’ve realized the importance of bringing on team members who can help me expand and iterate, along with sub-contractors who bring additional expertise to the table. I am so grateful to my small team for their energy, ideas and enthusiasm!

Meet the Team


Operations Director & Social Media Manager

Emily Oberman is a San Francisco city native, having also spent several years in Los Angeles. She holds a BA in Broadcasting from San Francisco State University. 

In addition to her digital content and operations role with Dementia by Day, Emily supports entrepreneurs and small businesses with digital content strategy, branding and copy, as well as helping teams figure out how to streamline their systems with the right tech automations and integrations. 

Emily currently resides in the Napa Valley with her husband, 6 year old daughter, and french mastiff dog. In her free time she loves traveling, trying new coffee shops, and indulging in endless amounts of chocolate. 

Fun Fact: Emily is fluent in Russian!


Project Manager

Sultana grew up in Chicago, IL. She has a Bachelor’s of Science in Biology and an MBA in Pharmaceutical and Health Care. Sultana has been working as a Project Manager in various industries for over ten years!

She has been married for 15 years and has two children. Sultana loves to travel and enjoys food and reading fictional novels. She met Rachael when working as the Project Manager with Capital Senior Living, one of Rachael’s past clients.

Fun Fact: Sultana is an entrepreneur and owner of a recreational cooking school (with no prior experience!) called FlavorPot.



Natalie is a jack of all trades who finds fulfillment in creative projects, especially those involving the written word. Natalie has a BA in English from Florida International University and an MFA in creative writing from Stony Brook Southampton.

In addition to supporting Rachael as her assistant, she is a freelance writer and content creator, and she is currently working on her first novel.

Natalie is originally from South Florida, but she has put down roots in Pittsburgh, where she lives with her fiancé, their silly dog, Moonie, and their chatty cat, Gracie.

Fun Fact: Natalie is an improv comedian, and she met Rachael at their local theater, Steel City Improv Theater!


Website Creation, Development & Management

She Loves Her Biz is a women-led team of website designers, branding experts, tech wizards, and business strategists. 

Led by Audra King, they work with rising leaders and industry disruptors who are ready to level up their businesses and expand their reach. 

The #1 tip that SLHB offers their clients is to “Follow the Fun!” They believe that success happens when you love what you do and you have the right support.

Fun Fact: Audra relaxes by making watercolor paintings of food and flowers!

I know our team can help your organization. Let’s talk.

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