Evaluate & Escalate
Strategy Session

Get a customized assessment and plan from me without a long term commitment. This is how we’ll find out if we’re a good fit to work together, decide on next steps, timing, pricing and more.

Evaluate & Escalate is Step 1 in working with me.

There is no one-size-fits-all approach to dementia care.

I collaborate with senior living providers to build and roll out branded dementia care programs and work as a fractional operations director to oversee the day-to-day running of the new program.

No templates.
Definitely no one-size-fits-all approach.

no cookie cutter templates
Increase move-ins and stand out in the industry as a leader. Get your team members trained and certified in dementia care.
If you’re here, you are probably in one of these categories:

The program you are currently offering for dementia care isn’t working and you have no one to oversee the operations.


You know you need to start offering dementia care, but you have no idea where to begin.

Either way, I can help you!


Discovery Call + Roadmap


During this session, I will do an in-depth audit of:

I provide your team with a written assessment of each of these key areas, including proposed solutions and recommended next steps.

This strategy session is ideal for organizations who are:

How it works:

We have a 2-hour (virtual) strategy session during which we go through your current program in-depth. During our follow-up call I deliver a customized program roadmap and structure specific to your needs and desired outcomes.

Previous organizations who have had strategy sessions with me found this was a great way to get a comprehensive audit of their current programs and a taste of what a consultant can offer to their team.

“Evaluate & Escalate felt like a checkup with the doctor! Rachael knew just what to ask to get to the heart of the matter.”

—Mark Goetz, President at Home Care Advocacy Network

This is exactly what we need!

How Sonida Senior Living created a branded dementia program and revolutionized their offerings:

When Sonida Senior Living (formerly known as Capital Senior Living) started working with me, they didn’t have a dementia care program. It was clear they had a love for dementia as an organization but not the internal expertise to create a comprehensive offering. 

They knew they wanted to have a focus on programming but the consultants they worked with in the past hadn’t been able to provide them with an offer that was proprietary or specific to their needs as an organization. 

After completing the Evaluate and Escalate process we got to work designing a program and coming up with a brand identity for Sonida that they could use across all of their buildings. I met with the leadership team every other week to assist with the creation of collateral for their program.

When rollout began, I helped the individual communities hire their Magnolia Trails Directors by hosting Zoom-based interviews and providing feedback for community-based teams. We conducted 1-1 trainings and education for each building who was rolling out the new dementia care program.

Over the next 14 months I worked closely with the Sonida Senior Living team to implement their customized program. From initial planning to implementation to roll out, this included: 

  • Developing a branded and named program for dementia care, “Magnolia Trails”
  • A brand refresh and website copy on dementia
  • Dementia-friendly interior design layouts and setups for communities
  • Creation of a Program Guide for Magnolia Trails with all of the necessary guidelines and information
  • Job descriptions, hiring assistance and a brand new role for each community: Dementia Program Director
  • Daily calendars and programming creation for residents, along with product purchase assistance

Creating a branded care program has allowed Sonida Senior Living to meet the unique needs of their current and prospective residents living with dementia. Their brand and website refresh showcasing their Magnolia Trails easily sets them apart from their competition, increasing interest from prospective residents. The creation of the Dementia Program Director role with the added staff certification means they now confidently support existing and new dementia residents as well as offer practical support to their families.

“Rachael did an amazing job in assisting with the creation of Sonidas Magnolia Trails Specialized Memory Care program, from the development of staff trainings, to the program guide and marketing materials.

She was professional, and always available to answer questions and provide valuable information to assist in the development of a program that supports the whole resident- mind, body, and soul.”

—Crystal Day, Operations Program Manager at Sonida Senior Living

The Evaluate & Escalate session is best suited for organizations who:

This sounds like us!
We are ready to work with you.

Here are questions that other companies have asked before working with me:

I employ a customized approach to every single client I work with.

Unlike other dementia care programs out there, I never use templates or one-size-fits all frameworks or strategies. These may work for some areas or temporarily, but in the long-run, they are not only a waste of your time and money, but still encourage a use of the out-dated and unkind methods I advocate against.

Great question! Here’s the breakdown of how this session works:

We have a 2-hour (virtual) strategy session during which we go through your current program or your needs for a program in-depth. We then have a  follow-up call where I deliver a customized program roadmap specific to your needs and desired outcomes. I talk you and your team through it and provide you with next steps.

Why thank you for saying that! (note to self: continue using night cream!) 

Well, it’s true, I am younger than the other consultants in the industry but I don’t think it’s about the length of time you’ve been doing something, but your approach, educational background and hands-on experience. I believe that many of the methods and approaches being used in dementia care right now are outdated, unnecessary and painful. I know, because I used to use these methods myself when working in care communities with people living with dementia. I saw not only how ineffective they were, but how much pain they caused. I am working to change that.

I have taught the Embracing Their Reality ™ approach to thousands of people. And every day I hear from them the difference that it’s made in their lives.

I hear that a lot because I know you are legitimately busy! 

And that’s precisely where I come in. Because if we’re honest, there’s never going to be an ideal time to start a big undertaking. But consider this, your competitors are finding the time to make their dementia care programs happen. When we work together my aim is to make this transition as simple and smooth as possible. I work directly with your team (I don’t send in anyone else) and you have access to me to ask any and all questions.

Here’s a question to ask yourself: If this is something you know you want and need to do, would you rather try to do it alone or would you rather have someone who’s done this many times walk you through a step-by-step plan and guiding you every step of the way?

Very valid question! You don’t want to just hire someone ‘off the street’ or who doesn’t have in-depth knowledge of creating and implementing successful dementia care programs. 

So here’s my education and experience in a nutshell:

Master’s in Gerontology

Author of 3 books

Dementia By Day Podcast 

I’ve also trademarked the phrases Embrace Their Reality ™  and Timeline Confusion ™  because what I teach is so different from what you normally hear in dementia care education sessions.

Yes, you can. (Didn’t you just say above you were too busy though?! 😉) Here are a few things to consider before you decide on that route:

For one, my online education program is comprehensive, detailed and fun for staff. It covers dementia care communication, dementia friendly interior design, what dementia is and ways to tackle behavioral challenges. It even covers the intersection between improv comedy and dementia care.

Two, creating and implementing a dementia program is a massive undertaking that I’ve successfully guided dozens of other organizations through. It requires expertise, hands-on experience, and a deep understanding of dementia care. All of which I bring to each custom program.

Most certainly you and your team could piece together information from various sources and create your own plan and program. If the time required to research and staff resources necessary for development and implementation are not a factor, then this sounds like a good solution for your organization.

When you work with me, you don’t just license a cookie-cutter program that may or may not benefit your organization. I help you build a custom program that fits your brand and needs and you get to call it your own.

I teach a vastly different approach to dementia care to many other programs out there. It’s tangible, applicable and far easier to instill confidence in care staff and families.

Evaluate and Escalate is the best way to bring in my expertise without having to put me on a plane!

I only open up 2 slots every month for these sessions so:

“We worked with Rachael through her 6-month consulting program, during which she created for us a train-the-trainer dementia education program for both our caregivers and our clients’ families. We didn’t have a program like this previously, and knew we needed something to keep us competitive. Rachael’s Embrace Their Reality technique matches our belief of meeting people where they are and the way we want to reach our clients.”

—Mike Hollen, Chief Innovation Officer at Asbury Home Services

Still have some questions?

No problem. Book a free, no-obligation 30 minute call with me.

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