Crush The Close: B2B Sales For People Who Hate Selling

Make money in your niche when thinking about selling makes your palms sweaty

Are you new to the B2B market and struggling to get consistent clients on your books?

Maybe you’ve been working as a consultant for a bit, but haven’t quite landed on how to package and present your offers?

Perhaps the thought of making a follow-up call to that prospect makes you want to lay down and take a nap, instead?

I’ve got you covered.

Hey, I’m Rachael, and I’ve been in the B2B market since 2015 as a dementia consultant. My field isn’t normally B2B, either, which means I had to build my entire sales playbook from scratch.

I had a secret advantage, though: I come from a pretty serious sales background.

I’ve sold all sorts of things (paper, medical supplies, paperclips meant to resemble people—more on that later) and even cars. Yes, cars. I worked full-time at a dealership selling new and preowned vehicles when I was 22 years old.

I also do my homework, and I spent years researching and developing the best approach to sales in the B2B world.

Here’s the good news: I’m sharing my playbook with you.

In my secret podcast, Crush The Close, you’ll learn how to craft your offer, find your audience, pitch them, follow up, and close the deal.

I’ll even give you my official “Objection Book,” a whole writeup of what-to-say-when-the-prospect-says-X and my favorite ghost-busting follow-up email templates for you to copy-paste and adapt.

EARLY BIRDS ALSO RECEIVE A 20-MINUTE, 1:1 CALL WITH ME! TELL ME ABOUT YOUR BUSINESS AND RECEIVE FEEDBACK LIVE ON THE CALL. (Available through 4/17)

Available now for pre-order, first episodes drop by 4/24/26! You can schedule your call and will receive your email templates and objection book before that.


  • 8 episodes of my secret podcast
     (this means you can listen to these eight episodes on your favorite podcast player, but you won’t find them floating around the podcast sphere for just anyone to find!)
  • My ghost-busting email templates that have a wildly-high response rate (lost a prospect into the void? Try these.)
  • My objection list (what I wrote down to remind myself of how to respond to prospects before I knew what to say off-the-cuff!)

+ Early birds (purchase through 4/17) you’ll receive a 1:1 call with me!

Episode list:

  1. I Still Haven’t Seen a Solar-Powered Car (My background in sales and why I’m teaching this all to you)
  2. Who Wants to Book a Luxury Picnic? (Finding and defining your offer)
  3. Stop Working For $0 (What it sounds like—and what to say to people who expect a lot for only a little bit of cash)
  4. Get Off The Hamster Wheel (How to avoid the most common B2B pitfall I see)
  5. LinkedIn Ain’t What It Used To Be…But It Could Still Work (How to make LinkedIn and other outreach methods work for you in 2026)
  6. “If you’re explaining, you’re losing” (Deliver your pitch + borrow my objection list)
  7. As Per My Last Email (Follow-up like a genius + swipe my email templates)
  8. Sweating Over the Syllabus (You made the sale…what now?)
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