“What if instead of a business memoir…you wrote a funny book about dementia?” YIKES.
I work in dementia care as a senior living consultant—a job I invented for myself that I have been doing since 2016. In short, my company, Dementia By Day, provides consulting for senior living companies who want to elevate their memory care buildings’ offerings while improving staff & family education. People tend to think my entire […]
The 11 Business Lessons I Learned the Hard Way
I’ve been working for myself for the last decade and I’ve learned some lessons along the way, some of which I’ve had to learn more than once. While I’m a B2B (business to business) consultant, most of these lessons could be applied to any type of business. In no particular order: Desperation stinks and your […]
I wrote a poem I can’t post online anymore.
The author isn’t “anonymous”…she’s right here! I wrote “16 Things I Would Want If I Got Dementia” back in 2014. The idea for the list came to me while I was driving my car, and I pulled over and jotted down a quick note in my phone. If I had known what it would later […]
When You’re The Sales Department, HR, Finance, CEO and The Executive Assistant
You’re not just wearing many hats, you’re also inventing new ones. “We never had my annual review,” she said, matter-of-factly, over Zoom. Annual review? I thought. Here was this team member—a woman who had been with me for a long time—telling me we hadn’t had her “annual review” after she put in a two-week notice out […]
“Is this a $500 project or a $50,000 project?”
A question I wish I’d asked upfront that could’ve saved us a lot of heartache. We were about 25 minutes into a 30-minute call that had been going really well. Our prospective client (a mid-size senior living company) had been asking all of the right questions. “What other clients have you worked with?” “How long […]
Always Be Closing
“I’m passionate about this thing…so why isn’t anyone buying it?” Everyone has seen the famous Glen Gary Glen Ross scene featuring a young Alec Baldwin. “Coffee is for closers only,” he tells the salesmen he’s been brought in to consult for. “You can’t close shit, you are shit,” he yells. It’s a profanity-laden, slightly ridiculous scene, but his point […]
Crush The Close: B2B Sales For People Who Hate Selling
Make money in your niche when thinking about selling makes your palms sweaty Are you new to the B2B market and struggling to get consistent clients on your books? Maybe you’ve been working as a consultant for a bit, but haven’t quite landed on how to package and present your offers? Perhaps the thought of […]
How I Built a Six-Figure Consulting Firm From Zero
The REAL, honest timeline + story of how I turned my niche expertise into a B2B consulting firm. “How did you start your business?” “How’d you land your first client?” “How did you know what prices to charge?” “How’d you get a book deal?” “So…how do I do what YOU do?” I know why people […]
The Dark Side of Unregulated Coaching with Dr. Julie Hanks
In this episode, host Rachael Wonderlin speaks with Dr. Julie Hanks, a licensed therapist, author, and featured expert in HBO’s Ruby & Jodi: A Cult of Sin and Influence, about how “helping people help people” can become a dangerous trap when therapy language, faith, and unregulated coaching collide. Together, Rachael and Dr. Hanks unpack the […]
Hiring a Coach Too Early (and Other Entrepreneur Traps No One Talks About) with Betsy Leonidas
In this episode, host Rachael Wonderlin is joined by marketing strategist, podcast host, and business coach Betsy Leonidas for an honest conversation about hiring a coach too early — and the broader realities of building a sustainable business. What begins as a discussion about coaching quickly expands into a deeper exploration of entrepreneurship myths, personal […]