FREE WORKSHOP: How I Built a Six-Figure Consulting Firm From Zero

Consultant, Author, & Podcast Host

Meet Rachael

Dementia Expert and Small Business Owner

Rachael Wonderlin is a dementia care expert and business owner. She founded her blog, Dementia By Day, in 2014, and turned it into a consulting firm in 2016.

She is the author of When Someone You Know is Living in a Dementia Care CommunityCreative Engagement, and The Caregiver’s Guide to Memory Care and Dementia Communities, all published with Hopkins Press. Her poem, “16 Things I’d Want If I Got Dementia,” has been published around the globe many times over (often without her name or the correct information!)

Besides being a dementia expert, Rachael loves talking about small businesses and what it takes to run a successful consulting firm. Through her Substack, From Expert to Entrepreneur, she seeks to tell the truth about just how tough you have to be to make it as a small business owner. 

Published Books

Awards and Recognitions

University of Mary Washington
Outstanding Young Alumni Award

University of Mary Washington Psychology Department
Distinguished Graduate-in-Residence

University of North Carolina at Greensboro
Alumni Pacesetter Award

Aspect Advertising & Marketing Awards
Senior Housing News: Brand Launch Award

Aspect Advertising & Marketing Awards
Short Film: Embracing Their Reality

Secret Podcast

Crush the Close: B2B sales for people who hate selling